The more questions answered correctly, the further a suitcase stuffed with money will edge towards the winning team, but any incorrect answers will see the case travel in the opposite direction to the competing side.
It will be filmed at London Studios next month and it is not yet known if the show will be best suited to daytime or primetime.
ITVS is ploughing up to £12m into piloting and development this year as it aims to become a powerhouse in international entertainment, drama and factual entertainment formats.
The production business has just won a huge new order for daytime quiz The Chase. ITV1 has commissioned a new 120 x 55-minute series of the Bradley Walsh-fronted format, which consistently secures around 2.5m viewers.