Older Audiences - Why old habits die hard in TV and radio.

Older viewers are richer and watch more TV than anyone else. So why does the industry persist in seeing them as a burden instead of an opportunity?

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now