The battle for male viewers heats up
Can Viacom crack the male audience with the UK launch of Spike TV? Stephen Arnell weighs up the evidence
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now