Dutch equipment hire specialist Broadcast Rental has established a UK base under former Gravity Media executive Matt Coyde
Dutch hire company Broadcast Rental has launched in the UK, as Broadcast Rental UK.
The UK operation is led by former Gravity Media executive Matt Coyde, who joins the business as managing director.
Broadcast Rental UK will initially focus on wireless camera systems, RF services and dry hire rental equipment. It will also support overseas flypack projects for UK-based clients.
According to Broadcast Rental chief commercial officer, Paul Chamalaun, the UK expansion had been on the cards for several years as the company looked to build on its international growth.
Addressing the recent closure of several high-profile camera hire companies, Chamalaun said there is a need for smaller and more agile companies that can adapt quickly without the complexities often associated with very large organisations.
Chamalaun added that Brexit had made the UK a distinct market requiring a local presence.
The company plans to establish a stocked UK base during the second half of the year. Additional equipment may initially be supplied from the Netherlands operation before further dedicated UK investment later in the year.
The UK and Netherlands operations will share resources and services.
The business will target a broad customer base including broadcast facilities providers, production companies, broadcasters and rights holders.
PICTURED (From left): Frank Steenbeek, Geert Paul Slee, Matt Coyde, Paul Chamalaun
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