Hamish Mason becomes head of production, features & episodic and Alec Holroyd-Doveton becomes business development producer

HamishAndAlec_PressRelease_22Sept2025

Farm Soho has promoted Hamish Mason (pictured above right) to head of production, features & episodic; and Alec Holroyd-Doveton (pictured above left) to business development producer.

Mason has 16 years of industry experience spanning production, camera, AD, and post-production. He was formerly senior post producer at Farm Soho.

“I’m thrilled to have the opportunity to head up the production team at Farm Soho. Every member of our team is exceptionally talented, and I feel very privileged to be a part of bringing all those strengths together to create incredible shows for our clients.” he said.

Holroyd-Doveton has more than a decade of experience in the industry and was previously post producer at Farm Soho.

He said: “I’m excited to take on this new role and continue building strong, creative relationships with our clients. Farm Soho has an amazing team spirit, and I’m looking forward to helping bring even more ambitious projects through our doors.”

Joint CEO David Barrett added: “Hamish and Alec are passionate about helping filmmakers bring their visions to life and we’re proud to see them stepping into these new leadership roles. With their energy and expertise, we know Farm Soho will continue to grow and be a hub of creativity and innovation for our clients.”

Farm Soho was created early this year following the rebrand of post-production house Grand Central.