Prebble pledges regional spend targets

ITV chief executive Stuart Prebble has offered an olive branch to critics who claim the network's commissioning process is too 'metro-centric' by pledging to spend almost half of ITV's production budget outside London, writes Steve Aston.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now