Pressure mounts on ITV's new autumn schedule

ITV's hopes of hitting its self-imposed peaktime target by the end of the year all but evaporated this week, following news that it now needs to achieve an unprecedented 43 per cent share for the rest of the year, writes Colin Robertson.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now