The sports streamer saw a huge increase in video views and engagement after utilising Grabyo’s real-time cloud-based editing platform
US sports streamer FloSports partnered with Grabyo to provide real-time highlights of the Tour de France across social media.
It used Grabyo’s cloud video platform to distribute clips across Twitter, Facebook, Instagram and YouTube, to engage fans across the US and generating revenue from social content.
As a result, FloSports grew its year-on-year programmatic advertising revenue by 96% across social platforms.
The sports content provider utilised Grabyo for live video clipping, editing and publishing, to deliver highlights instantly, that were optimised for viewing across every social platform.
This included real-time vertical videos for Instagram Reels, square format videos for Instagram feeds and horizontal aspect ratios for YouTube, Twitter and Facebook.
FloSports digital team could work remotely, from anywhere in the world, using minimal resources and manpower.
FloSports’ approach resulted in a 588% increase in video views, a 100% increase in engagement rates, and 465% increase in the number of engagements.
It used this reach to grow the exposure of its FloBikes brand, using custom graphic overlays with call-to-action messaging to drive traffic to its platform and increase its subscriptions.
Sarah Hoffman, director, digital marketing at FloSports, said: “Working with Grabyo to deliver our social content for the Tour De France has allowed us more flexibility and agility to create content that resonates with our audiences. Our partnership with Grabyo has allowed us to continue innovating our content offering, generating more revenue while connecting with fans across every platform.”
Mike Kelley, president of America, Grabyo, added: “Helping FloSports deliver its social content for the Tour De France has been extremely exciting for us. Not only are they directly attributing revenue to the use of Grabyo’s platform around the Tour de France, they are also growing their audiences for the long term and building the FloBikes OTT brand for future events.”