PROFILE ANALYSIS - TV's top viewers and their camps
A formula has been devised to measure how well a TV programme's audience profile compares with the audience profile of the channel on which it is shown. It's time to meet the 'conformers' and the 'deviants'. Adrian Edwards reports.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now