Japanese giant aims to grab market share with aggressive pricing for 1080I 24P editing system
Sony is making an aggressive move into the high-definition (HD) editing market with a PC-based non-linear system that will sell for about $180,000 (£124,000), writesAdrian Pennington.

The price tag for XPRI includes one hour of storage, with data storage specialist EMC2 being lined up as third-party supplier. By contrast, Avid DS HD 4.0 sells for $300,000 (£207,000) with a minimum 40 minutes of uncompressed storage.

Sony BPE group manager, picture processing Raphael Samad said: 'XPRI is an HD centre for those who need to edit 24p on something that doesn't require a heavy investment. It is high in terms of processing capabilities but it is not a high-end compositor.'

Its launch, in April this year, calls into question the future of existing Sony editing products, the ES-7 and ES-3.

'Their future manufacture depends on component supplies,' revealed Samad, 'ES-7 has been on the market for a long time. At its launch it was revolutionary but things change dramatically and perhaps now it is not as valid.'

Previewed to select clients as early as last year's NAB, XPRI is currently in beta test at facilities including Soho's Molinare.