Beamr to demo AI upscaling that turns HD into 4K streams at IBC 2026

Beamr is using IBC 2026 to demo AI-driven upscaling that turns HD feeds into 4K.

It works using NVIDIA Video Super Resolution combined with Beamr’s content-adaptive bitrate (CABR) encoding.

The system upscales HD sources inside the production chain, where the process can be controlled and verified. Beamr also says the resulting 4K streams are up to 50% smaller than created by standard encoding.

The pipeline runs end-to-end on NVIDIA RTX PRO GPUs and can be deployed in the cloud or on-premises.

“There is a widening gap between the quality viewers expect and the quality live production economics can afford,” said Sharon Carmel, CEO of Beamr. “Together with NVIDIA, we are closing that gap – a 4K experience from the feeds broadcasters already have, at delivery costs they already pay.

“Upscaling only makes sense if viewers can see the difference and the delivery costs can’t. We built the tools that verify the first and take care of the second.”

“AI is transforming how live content is produced and delivered,” adds Richard Kerris, GM and VP of Media & Entertainment at NVIDIA. “With NVIDIA Video Super Resolution, accelerated computing and Beamr’s content-adaptive encoding, broadcasters and streaming providers can enhance existing HD video and efficiently deliver higher-quality viewing experiences across cloud and on-premises workflows.”