Content coming to Spotify includes Channel 4.0 programming such as Minor Issues, Hear Me Out and Secret Sauce
Channel 4 is bringing video programming to Spotify, becoming the first UK broadcaster to do so.
Content from Channel 4 will become available to audiences on Spotify from later this week.
Programming from Channel 4.0, its digital-first platform, will be made available to all Spotify users on mobile and desktop apps. Channel 4.0 content coming to Spotify includes Minor Issues (Wall of Entertainment), Hear Me Out (After Party Studios) and Secret Sauce (Acme Films & Wall of Entertainment).
The broadcaster says the announcement builds on its record of digital-first distribution partnerships to meet young audiences on the platforms they use the most.
Channel 4 launched its TV programming on Snapchat in 2018 and on TikTok in 2021. And, in 2022, Channel 4 was the first broadcaster in the UK to strike a deal to distribute long-form content on YouTube.
Video content continues to accelerate on Spotify, with video podcast consumption in the UK up more than 95% year on year.
Alex Mahon, Channel 4 CEO, said: “Gen Z are watching video across lots of digital platforms as well as on Channel 4 heartland ones and Spotify is very much one of the new, so that’s where we’re going. This new first of its kind approach puts Channel 4 content in another place where people already are. It is another first from Channel 4 and is on course with our Fast Forward strategy to grow new audiences and fresh revenue. We’ve always led the pack on digital – and we’re doing it again.”
Roman Wasenmüller, VP of Spotify’s Podcast Business, added: “We see Spotify as a powerful tool for broadcasters like Channel 4 to connect with new and loyal audiences. Video consumption is growing rapidly on Spotify, and our platform provides the perfect space for Channel 4 to extend its reach, build even stronger relationships with their audience, and drive incremental revenues.”
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