The studio completes Gravity Media’s London Production Centre’s end-to-end offering

Gravity Media has launched Studio W12 at its production centre in White City, London.

The studio will operate 24/7, with access to the production centre’s integrated galleries and infrastructure. Content can be routed in real-time between studios, control rooms and international destinations.

The studio is aimed at everything from broadcast and live production to corporate filming, branded content and podcasts.

It’s designed to accommodate multi-format workflows, including live and pre-recorded production, and integrates with on-site production and post-production capabilities.

The space can also accommodate a studio audience of approximately 100, depending on production requirements.

Studio W12 supports UHD and HD production, large-scale control room workflows, multi-operator replay and graphics, and fully integrated communications.

The studio is supported by Gravity Media’s specialist camera and production expertise, alongside integrated graphics and technical services.

“Studio W12 is a key milestone in our continued investment in our London Production Centre,” said Jamie Hindhaugh, CEO of Gravity Media’s UK, USA, Australia and Middle East Operations. “With its addition, our London facility now offers a complete production environment, bringing together every stage of the content journey in a one-stop-shop. It represents the final piece in our overall offering, making production simpler for our clients while providing a highly adaptable space built to handle everything from complex live broadcasts to fast-turnaround content.”