IBC 2026: Hollyland provides for the growing creator/TV convergence

“It is getting hard to differentiate between professionals and amateurs,” according to Hollyland business development manager Alessio Hiroki Gerschlauer. 

Speaking at IBC 2026 earlier this month, Gerschlauer told Broadcast Tech that the convergence of content creators and TV production is gathering pace. Something which the company is well placed to take advantage of. 

On the creator side, Gerschlauer said, “They need better features, for example with their microphones and monitoring,” and this is something Hollyland concentrated on at the trade show. Its Lark A2 and M3 wireless microphone setups are aiming ot bring higher production standards to an area that has previously been associated with off-the-shelf consumer hardware. 

The M3 supports up to four transmitters and four receivers, delivering 48 kHz /32-bit float recording while also including AI-powered noise cancellation, similarly to the A2 lavalier microphone, allowing small teams or solo creators the flexibility to focus on the creative side. For Gerschlauer, this is important as, “There are still a lot of solo creators who do everything themselves, they’re the camera operator, on-screen, handling audio and everything else. We also want to cater to them.” 

However, demand is also coming from the other side of the equation, and he revealed, “We have a lot of feedback from professional crews, telling us that they’ve exchanged their broadcast standard transmitters for ours. The market is merging into one.”

With this growing awareness of the options provided by the likes of Hollyland from established production teams, the company is providing several products for the area. These include Pyro 7 Ultra wireless monitoring system, which supports camera‑top monitoring, mobile viewing, and wireless follow‑focus workflows and is targeted at directors, DPs, camera operators, DITs, and focus pullers. This is joined by the ultra-lightweight Solidcom C1 Air wireless intercoms, which are built for filmmaking, live streaming, TV commercials, and short-form productions. 

There is also the Argus X1 all-in-one live production switcher to come out later this year, promising switching, monitoring, recording, streaming, and content delivery into a single device, with a 10.1‑inch FHD touchscreen provides intuitive control and 4K60 video I/O and support for three Hollyland wireless transmitters. 

As Gerschlauer says, “For professional production teams, they were using the very expensive, top-of-the-industry stuff, but now the mid-range is improving and they’re able to start using those.” Hollyland is ready to provide in this area, helping production teams keep high quality while working on the smaller budgets that are now more common. He added, “Professionals are becoming more aware of brands like Hollyland coming into the market, and this will only grow. ”