The Las Vegas tech trade show drew visitors from 146 countries, with 70% buyers and 48% first-time attendees. Content creator numbers surged 140%

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NAB has announced that NAB 2026 had more than 58,000 registered attendees for the tech trade show.

It said 70% of these were buyers and 48% were first-time registered attendees. Visitors came from 146 countries, with one in four participants travelling from outside the US.

The number of registered attendees who are content creators increased 140% compared to 2025, says NAB. Meanwhile, more than 13,000 attendees said they are corporate media professionals, which is almost double the 2025 number.

The 2026 NAB Show also included attendees from about 75 professional sports teams, 22 professional leagues and governing bodies, 30 sports venues, 15 esports/gaming organisations, 35 collegiate athletic departments, and 15 sports content producers/distributors.

NAB 2026 featured more than 1,100 exhibitors, including 132 first-time participants. Global brands included Sony, Canon, Ross, Blackmagic Design, Adobe, Google Cloud, AT&T and AWS exhibited at the show.

“The 2026 NAB Show captured the energy and transformation driving today’s media and entertainment landscape, unveiling powerful new tools and technologies that put storytelling in everyone’s hands,” said Karen Chupka, executive vice president of NAB Show.

“This year, we brought together a truly global community to spark innovation, elevate new voices and ignite the conversations shaping what comes next — where anyone, anywhere, can create and share stories that matter.”