Household Graph covers behaviour of 21 million households
Sabio has launched Household Graph, a product giving real-time data on streaming TV behaviour in the UK.
The platform covers anonymised data points across 97% of the UK population - 1.66 million UK postcodes, from a total postcode universe of 1.72 million. This includes 21 million households across the country, and Sabio claims it is the “most comprehensive” data available.
By linking data at the household and postcode level rather than tracking individual devices, the platform is fully GDPR-compliant and aims to be privacy-first.
Household Graph includes a live heatmap allowing advertisers to analyse geographic regions and target demographics, and assess behaviour shifts, and allows advertisers to integrate their own first-party data sources.
DJ Agahi, global managing director at Sabio said: “The superpower of this Household Graph is its capacity for validation against the largest dataset of connected households in the market. It is an exceptional portal for advertisers to harness premium, high-quality environments across the full addressable CTV landscape. When we call this a game-changer, it isn’t an exaggeration. The insights it makes possible will propel CTV planning and delivery in the UK forward like never before.”
No comments yet