The Cioni brothers’ peer-to-peer collaboration platform will partner with the storage solutions provider to offer alternatives to cloud-based workflows

Strada

Media collaboration startup Strada has announced a significant investment from Other World Computing (OWC).

Strada, which was co-founded by brothers Michael Cioni & Peter Cioni, is a peer-to-peer collaboration platform enabling you to access, share, and review large video files stored on local drives anywhere in the world without needing to upload anything to the cloud.

OWC specialises in high-performance storage, docks, and memory card solutions for the creative industries. Its aim, and part of the thinking behind its investment in Strada, is to provide tools “from capture to collaboration to completion with minimal environmental impact”.

Michael Cioni said: “We want to help video production teams understand they no longer need to rely on expensive and energy consuming cloud subscriptions in order to collaborate with their remote colleagues. As we continue to expand the Strada network around the world, OWC is a perfect partner because they understand the needs of remote video production teams and build solutions for every budget, every workflow, on every platform.

“As we approach the New Year, I could not be more excited about what we have planned for Strada’s customers. With OWC on our side, we can deliver solutions that will forever change how global teams create video content.”

Strada started in 2023, enabling customers to convert their local media storage into a globally-accessible network. The company’s patent-pending technology uses peer-to-peer connectivity instead of cloud infrastructure.

“In my nearly 40-year career running OWC, I have seen numerous innovations that improve video content production workflows,” added Larry O’Connor, founder and CEO, OWC. “What Strada has built is revolutionary – their peer-to-peer technology is so powerful, I believe it has the potential to disrupt more costly, less beneficial ‘existing status quos’. I’m thrilled to partner with Michael and Peter and I cannot wait to pair the Strada software with our OWC hardware. Strada instantly enhances the value of OWC products for every one of our customers.”

Over the coming months, OWC and Strada will begin co-marketing initiatives, including events and social media collaboration.

It will also offer special incentives to customers who purchase packages of OWC and Strada products. Both companies will share a booth at NAB 2026.