The long and the short of short code

Andrew Jones, managing director of wireless marketing specialist Aerodeon, says operators refusal to implement short codes is hampering broadcasters' wider use of SMS

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now