‘I think what Sky News has done with their massive pivot to digital is incredible’
“In an online world where the need for trusted news is more important than ever, Sky News’ digital team have helped to bring their journalism to an entirely new audience with strong ratings across all platforms being driven from their thoughtful, innovative, and ambitious approach to digital content.” The view of one judge aptly sums up why this title emerged victorious in this category.
Sky News’ digital team has supported the channel’s transformation from legacy TV broadcasting to premium digital-first video journalism, generating 5bn views across digital platforms in the past year and more than doubling on-platform video views.
Top News talent has been at the heart of the digital-first storytelling push which has spanned longform YouTube films, bespoke digital livestreams and high-impact vertical video. Landmark commissions include ‘Whites Only’ YouTube investigation into a racially segregated community, which reached 29m after analysis by influencer Dylan Page.
“I think what Sky News has done with their massive pivot to digital is incredible,” another judge commented. “The way that they always have digital running so powerfully alongside their traditional channels is a real case study for how digital should be used to enable further insight, analysis and a wider audience demographic.”
Shortlisted
BBC Bookworm
Little Dot Studios for Books and Reading
The BBC Bookworm TikTok account was set up with the aim of bringing the joy of books and reading to a young audience, bridging the gap between readers and the literary world, spotlighting new releases and beloved classics. Through thoughtful original formats, talent-led content and exclusive behind-the-scenes access, BBC Bookworm brings stories to life while positioning the BBC at the heart of contemporary reading culture.
BBC Wonder Chase on Roblox (2.0)
Mobile Pie for BBC
BBC Wonder Chase is a bold, innovative, multi-brand game experience built for young audiences on Roblox. Meeting digital-savvy audiences where they are, it acts as a window into the huge breadth of public service programming available for them to discover on iPlayer. It’s more than a promotional tool, it’s a vibrant, content participation space that seeks to bring the strengths of the BBC to life for a new generation.
Channel 4
4Studio for Channel 4
Channel 4 is committed to driving change through entertainment, amplifying underrepresented voices and representing the whole of the UK. 4Studio complements the broadcaster’s programming with its innovative digital support strategies. In 2025, 4Studio produced over 15,000 assets, distributed across 40 channels and accounts, aiming to expand audiences, boost engagement, and strengthen the Channel 4 brand. Its strategies have resulted in 4.4bn global views and 5.7bn UK minutes viewed.
Scam Safe Week
BBC Scam Safe Week for BBC
BBC Scam Safe Week (22–29 November 2025) was a pan‑BBC campaign led by the Partnership Team in collaboration with BBC Daytime to raise awareness of scams and fraud. Digital activity was deliberately varied and synchronous: a website, social media campaign, a live‑streamed Bitesize Live Lesson, a scam quiz, bespoke rails across iPlayer, Sounds and Homepage, plus partner activity from major tech, banking and financial organisations. Each element targeted a different demographic, which led to 15% of the UK population engaging with Scam Safe Week, with consistent interaction across all age groups.
Time Team: Digital Archaeology Community
Time Team Digital for Time Team Official YouTube & Digital Platforms
Over a year, Time Team significantly expanded its digital offer, transforming a successful archaeology channel into a deeply engaged, participatory digital community. Building on its existing platforms, the brand increased both the scale and depth of its content across YouTube, Patreon, podcasts and social media. During the eligibility period, the channel delivered: 15.4m views across YouTube, 68.2,000 subscriber growth, and 15 standalone documentaries reaching over 300,000 views.
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