‘It was executed with high production values and surely would have brought some new audiences to cycling’
ITV Sport, ITV4 & YouTube
For possibly the last time, ITV Sport Production travelled to France to follow the world’s best known road cycling competition across 23 consecutive days, producing 21 live broadcasts and 23 comprehensive daily highlights shows for ITV4, as well as 23 exclusive, bespoke shows for YouTube.
Being constantly on the move meant the daily creation of completely unique, custom-built studio sets that dynamically reflected the specific location and environment of the day’s race stage, as well as moving from the flat expanse of the French countryside to high altitude Alpine stages and finally into the city of Paris.
Today At The Tour broadcast from onsite immediately after races, streaming live to YouTube to complement and support ITV’s linear coverage and provide more fan interaction through live Q&As. Some particularly compelling segments were also integrated back into the linear broadcasts.
Judges loved this integration of digital and linear content, as well as enjoying the “innovative” fan engagement through YouTube. One described the production as an “extraordinary feat of technical and engineering endurance,” while another said of Today At The Tour: “Rather than treating YouTube as an afterthought, it was executed with high production values and surely would have brought some new audiences to cycling.”
Shortlisted
Anoushka Shankar at the Proms
Livewire Pictures for BBC4
Sitar virtuoso Anoushka Shankar gave a stand-out performance in this concert from the BBC 2025 Proms season, and together with the London Contemporary Orchestra played her trilogy of 2024 releases Forever For Now, How Dark it is Before Dawn, and We Return to Light. PTZ cameras were used to bring viewers closer to the orchestra, while the lighting aimed to reflect the aesthetics of each album.
Burns 2026
BBC Scotland Productions for BBC Scotland
This celebration of the life and work of Scotland’s national bard, Robert Burns, aimed to blend tradition with modernity to promote his work to new audiences. Emerging and established artists such as Calum Beattie, Roisin McCarney, Pippa Blundell, Paige Turley, Lucia Faithful of Lucia & The Best Boys, James Emmanuel and Cammy Barnes took part, alongside spoken-word performances from Kirsty Wark and Grant Stott.
Cheltenham: Countryside Day
ITV Sport for ITV4
Storm Claudia made sure that this horse racing meet was slightly wetter than hoped, but despite the relentless weather all studio personnel decided to stay out in the elements to bring the action to viewers at home. Judges praised the team’s commitment and the high quality of their production despite the adverse conditions.
Tour Championship 2025
ITV Sport for ITV4
The Tour Championship has become one of the highlights of the snooker season, and the ITV Sport team made sure nothing was missed by fans at home by streaming table 2 on ITVX while ITV4 hosted the main table 1 coverage. Former World Champion Ken Doherty and reigning champion Kyren Wilson hosted popular Ask Me Anything sessions on the official ITV Sport Reddit to bring extra engagement to online viewers.
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