0N-AIR PROMOTIONS - Promotional breakdown

As competition for viewers increases, programming and corporate promotions are being used more and more. But added clutter in breaks is turning off viewers and worrying the advertising industry. Meg Carter reports.

if you have an account

full-subs-package-LR-resize

Do you want to keep ready?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now