Channel 4 has launched a 4oD iPhone app that will allow users to catch-up on the broadcaster’s content.

The free app is designed to give users a “consistent” experience with the web-4oD experience and includes a search function to allow people to find content easily. The search function has also been added to the 4oD iPad app, which launched recently. Archive content is not available through the applications.

Nice Agency designed both the iPhone and iPad app. The 4oD website has also re-launched and now allows users to personalise their experience by creating playlists, remembering the history of their viewing and recommending programmes.

Nice Agency joint managing director Ryan Hall said: “The whole point of having 4oD in your pocket is to give users access to their favourite Channel 4 content, whenever and wherever, they are. It shouldn’t take more than a moment to engage with the 4oD Catch Up app, browse your desired content and start watching.

C4 has several other apps in its portfolio including C4 News apps, 4Beauty, Peep Show and Come Dine With Me.

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