AD AGENCY BBH PREPARES ADVERTISER PROGRAMME PUSH

Leading ad agency Bartle Bogle Hegarty (BBH) has made its first move into advertiser-funded programming and interactive TV. The agency has made head of TV production Rebecca Atkinson its first head

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now