Ad chief blasts ITV 'monopoly'

_22970_gif

The head of Europe's leading media buying agency has dismissed the significance of the intended Granada, Carlton merger claiming it would do little to affect the ?monopolistic practices? in the way ITV sells advertising, writes Gavin Stamp.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now