Ad firms plan to rival GME


Major advertising agencies including Publicis Omnicom are planning to become rivals to GroupM Entertainment by funding TV content, Broadcast understands.

Big agencies prepare to fund content

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now