Advertisers hit out at ITV merger
Advertisers this week stepped up their opposition to a single ITV controlling its own sales house, dismissing the new compromise deals being offered by Carlton and Granada as desperate, writes Paul Revoir.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now