Advertising boost

Ofcom chief executive Stephen Carter has called on broadcasters to persuade advertisers to spend more money on TV. He said: 'There is a substantial job to be done to sell the values of TV advertising.' He added that advertisers were still smarting from the early 2000s when they had to ...

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now