BBC 4 launch proves a BBC 2 turn-off

Corporation's decision to simulcast BBC 4's opening night on BBC 2 backfires as Channel averages a mere 4.2 per cent share for the night

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now