BBC Broadcast wins ITV identity brief

BBC Broadcast, the up-for-sale commercial arm of the BBC, has won the pitch to redesign ITV's on-screen identity. The creative services division will work alongside advertising agency M&C Saatchi to review the onscreen identity of the ITV channels, which may include producing new channel idents and logos.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now