BBC creates new role to bridge TV and new media

Creative director for digital channels Helen O'Rahilly becomes first channels executive interactive television as corporation seeks to integrate interactivity across all programme genres

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now