Just 12 BBC programmes a year will receive investment to create bespoke digital projects as part of the broadcaster’s new online strategy for Vision.

Top Gear and EastEnders have been earmarked as programmes to receive the special treatment from next year, and the remaining 10 shows will be decided based on “quality, reach, impact and value”.

The shows are not expected to be divided equally across channels.

A more detailed strategy will be put in place by the senior management team across the Knowledge & Learning and TV & iPlayer divisions once all the roles have been filled.

All other BBC Vision programmes will have an online presence through an automated template, which will enable production teams to add clips, photos and related links.

But supporting content, such as that seen recently with the Being Human spin-off Becoming Human and interactive games, will not be included.

A BBC spokeswoman said the strategy, which comes as part of a series of changes announced late last month and sees £34m taken out of the business ahead of 2013, created “a more even playing field” for indies.

She said: “The BBC will offer support to any indie that wishes to upload content to their programme’s pages – behind-thescenes footage, for example, or promotional clips. All of that can be done with no added cost to the programme budget.”

But, she said, TV production budgets cannot be used to supplement online activities for both indies and in-house teams.