BBC World News counting on stars in regional push

BBC

BBC World News is to emphasise star names in a shake-up of its schedules, in a bid to grow ad revenues in Asia, Asia Pacific and Europe.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now