BBC Worldwide has promoted a key territory executive into a leading format role in time for MipTV.

Elin Thomas has been named vice president of format sales for EMEA, where she will oversee a catalogue that includes Dancing With the Stars and The Office as well as new titles such as Run for It, Fat Family Diet and Famous, Rich and Jobless.

She moves from her previous role as BBCW’s territory manager for Scandinavia, where she handled all sales activity for the past four years. There she brokered deals such a recent agreement with Swedish broadcaster SVT for titles including Married Single Other, Emma, Nature’s Great Events and Frozen Planet.

Prior to that, Thomas was territory manager for Eastern Europe and worked as a sales exec for Benelux.

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