Ben Frow set for Ferrari if C5 hits targets

Frow Ferrari

Channel 5 owner Richard Desmond is known for his maverick approach to business - and has offered director of programmes Ben Frow an unusual incentive to improve ratings.

Desmond dangles ‘Project Ferrari’ incentive

or subscribe for access

Subscribe for immediate access 

Choose a subscription package that suits your needs and save up to 18%.

Get access to premium content subscribe today

If you have an account you can SIGN IN now