Big Brother launch draws 5.4m

Big Brother

The launch of the final ever series of Big Brother peaked with 5.4m (24%) viewers to Channel 4 last night, but overall it was the show’s poorest curtain raiser since 2001.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now