Big Brother launch draws 5.4m

Big Brother

The launch of the final ever series of Big Brother peaked with 5.4m (24%) viewers to Channel 4 last night, but overall it was the show’s poorest curtain raiser since 2001.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now