The Big Brother 4 final became the channel's second most watched programme of the year so far on Friday night (25 July) but viewers were significantly down on last year's final, writes Jon Rogers
The second of two programmes at 22.00 on Friday (25 July) which saw Cameron walk off with the£70,000 prize, managed to attract 6.6 million (34%), reaching a peak of 7.4 million (42%). Only the opening show of the reality TV programme has brought the broadcaster a larger audience when 6.9 million (29.3%) tuned-in on Friday (23 May).
Despite the success in terms of slot average, the figures are down by over 3 million compared to the final last year. The edition at 22.00 on Friday 26 July 2002 reached the impressive heights of 10 million (51%). Even the earlier show at 20.30 managed 8.3 million (38.6%).
This year's show at 20.30, where Steph and Jon were evicted from the house, gained 6.1 million (28%), with a peak of 6.5 million (31%), also managing to out-perform all other channels.
ITV1 was Big Brother's nearest rival with a repeat of A Touch of Frost at 20.30 gaining 4.8 million (22.6%) over two hours but its audience fell to just 2.6 million (14.1%) for another showing of the first episode of Don't Drop the Coffin at 22.30. BBC1's news bulletin at 22.00 had 3.1 million (14.7%).
While ITV1 was showing A Touch of Frost, BBC1's popular sitcom My Family at 20.30 amused 5.3 million (25%) while Auf Widersehen, Pet at 21.00 had 3.5 million (16.9%).
Channel 4 managed an all-day share of 14.1%, easily surpassing its nearest rivals BBC2 (11.3%) and Five (6.1%). But this was also significantly down on last year when it recorded its highest ever all-day share of 22.6%, beating both BBC1 and ITV1.
Big Brother 4 averaged an audience of 4.8 million (24%) for its weekday shows at 22.00, well above its slot average of 2 million (10%).