Blog: You know... for kids


Virtual worlds for kids such as MyCBBC and Club Penguin are putting content in front of an audience that is increasingly migrating online. Joe Elliot considers misconceptions around these new portals and what to expect going forward.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now