Combined entity of The Traitors and MasterChef super-indies would have revenues of €6bn
All3Media and Banijay Group are in advanced talks over a potential merger, according to a report.
Discussions to bring the two production giants together began late last year after Banijay ditched its bid to acquire ITV Studios, Reuters has reported.
A deal remains uncertain but if it did progress, the combined company would be one of the world’s biggest producers.
The two groups pulled in around €6bn (£5.2bn) in revenues in 2024, while output ranges from MasterChef and Big Brother from the Banijay side to The Traitors and Midsomer Murders from All3.
Both companies have been linked with various mergers over recent years as they look to scale up as viewing moves from TV to streaming.
Banijay, which is listed on the Amsterdam stock exchange, had looked to buy All3Media in 2023, but valuations did not align and the company was subsequently acquired by RedBird IMI.
Two years later in January 2025, All3 was linked with an acquisition of ITV Studios, but that too was ditched. Comcast-owned Sky is now looking to buy the streaming and broadcast operations of ITV.
The French company, which has over 130 production companies in 25 territories, has since been expanding its revenue streams, combining under a Banijay Group umbrella that also houses gaming firm BetClic.
All3, meanwhile, operates more than 40 labels across the UK, US, Germany, Belgium, the Netherlands and New Zealand, including Squid Game: The Challenge producer Studio Lambert and Two Brothers. The group was bought by RedBird IMI in May 2024 for £1.15bn following a deal with former owners Warner Bros Discovery and Liberty Global.
The merger would involve Banijay’s Entertainment & Live division and All3, with RedBird IMI investing additional funds into the entity, Reuters said.
Banijay and All3Media declined comment when approached by Broadcast International.
No comments yet