Deal via group’s Benelux division aims to tap into growth of creator economy
Banijay Benelux has expanded its ten-strong portfolio of production labels by taking a majority stake in Werktitel (aka Working Title).
The Netherlands-based company was founded by Bob ten Berge, David Mol and Timo Verbruggen. It develops concepts for online creators, brands, and producers, spanning IP and content development, live and theatre productions, and live experience marketing and publishing.
Werkitel lso supports creators on creative growth, market positioning and business development.
Sandra Hilster, chief exec at Banijay Benelux, said: “With the addition of Werktitel, we’re taking a major step forward within the creator economy.
“Bob, David and Timo have quickly built a close-knit hub where online talent can truly grow and flourish. The theatre shows, and branded live events they’ve developed and produced, are only the tip of the iceberg in terms of what they can achieve. And their approach – combining creativity with entrepreneurship – aligns perfectly with our core values at Banijay Benelux.”
Ten Berge, Mol and Verbruggen added: “Banijay Benelux is the ideal partner to help us take our hub to the next level.
“Backed by its vast network, state-of-the-art studio facilities, and proven production expertise, we’re positioned to build a truly modern ecosystem that taps into the power of creator economy — we can think bigger, move faster and build new and scalable collaborations.”
Werktitel’s slate includes theatre show VrouwMiShow, live podcast musical De Stijn, Tobi & Jeppe Show. The business also works with YouTubers Quinn and Aaron Bezemer, and develops branded partnerships with them for the companies including Lego and Samsung.
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