C4 streaming exec joins AI firm Deep Fusion

UK-based AI production outfit Deep Fusion has appointed former Channel 4 exec Alexandra Wall to lead its content strategy.

Wall, who was most recently head of streaming editorial at C4, takes the newly created position of head of digital and content strategy at Deep Fusion, which was acquired by John Gore Studios earlier this year.

During her time at C4, Wall worked on the UK broadcaster’s digital shift from 4oD to its current streaming offering All 4, including its creative and editorial strategy.

At Deep Fusion, she will oversee the launch of new content and the company’s YouTube offering, with the first launch being a lifestyle channel fronted by lifestyle specialist and The Traitors contestant, Frankie Rowan-Plowden.

The channel explores interiors, fashion, lifestyle, travel and family, and is rolling out with two main formats: a weekly vlog and a new format titled Frankie’s Fixes.

The latter features Rowan-Plowden offering design solutions to viewers using generative AI visualtions, and is aimed at opening up brand sponsorship opportunities, while other AI-driven formats are also in the works.

“As an AI advocate and true digital native, I am extremely passionate about leveraging technology to create meaningful experiences to tell engaging stories,” Wall said.

“With a growing talent network and a suite of proprietary tools that could legitimately be described as ground breaking, I’m delighted to be joining at such a pivotal moment in the company’s growth.”

Rowan-Plowden said: “I am so excited to be launching my own YouTube channel in collaboration with Deep Fusion, an opportunity to chat about and explore all my passions in interiors, fashion, home, family life and new adventures.

“As well as helping others with their own design dilemmas through Frankie’s Fixes, I am so looking forward to creating this new community which will be informative with a good dose of frivolity, something we all could do with right now.”

Cardiff-based Deep Fusion was founded in 2023. John Gore Studios picked up its majority stake for an undisclosed stake in February, marking its latest deal in its first year of business, following takeovers of Hilary Bevan Jones’ Hilltop Screen, the KFilm group and gothic horror company Hammer Films.

Deep Fusion is behind Sky doc Hammer: Heroes, Legends and Monsters and is currently in production on Formula 1 champion James Hunt feature doc, Hunt: We Need to Talk About James, directed and produced by the indie’s co-founder, Benjamin Field.

Last year, it produced the Virtually Parkinson podcast, an interview format featuring an AI simulation of the late Michael Parkinson, and hired animator Christian Darkin as head of creative AI to lead the development and creation of AI software for unscripted projects.