Chopped duo prep vertical gameshow format

Chopped creators Cleve Keller and Dave Noll have partnered with Atlanta-based Crazy Legs Productions on a shiny floor quiz gameshow format created for vertical viewing.

Do You See What Eye See consists of two-minute episodes that see contestants racing against the clock to solve clues hidden within colourful and surprising images.

The visual puzzles draw from family-friendly pop culture categories including movie titles, TV shows, songs, books and celebrity names. Contestants must correctly identify three clues within 60 seconds to win.

Keller and Noll, whose production company is behind America Says, Flip Side and aforementioned Chopped, is in discussions with global brands over sponsorship opportunities and direct integrations into the gameplay.

“Every aspect of Do You See What Eye See was designed for the way audiences consume content today,” Keller said. “The episodes are under two minutes, the gameplay is immediate and engaging, and the format naturally accommodates brand integrations. Most importantly, it’s built specifically for vertical viewing on a phone screen.”

Tom Cappello, founder of Crazy Legs Productions, which will shoot the show in Atlanta, added: “As soon as you see the image and hear the category, you can’t help but start playing along. It’s incredibly fun, intuitive and accessible.”