Germany’s ProSiebenSat.1 posts 11% revenue dip

Revenues at ProSiebenSat.1 have dipped more than 10% in the first nine months of the year, as the country’s advertising market continues to hamper the German broadcaster’s growth plans.

Group revenues were €2.24bn, down 11% from the previous year, with the company blaming a “challenging” macro environment and the disposal of assets, including many of its dating investments.

Taking those changes into account, alongside adjusted currency effects, revenues declined by 3%.

Despite the revenue dip, “significant” cost-cutting at the broadcaster delivered a rise in profits, with EBITDA rising by €159m to €198m.

Programming expenses decreased by €126m to €588m across the first nine months, while last year’s restructuring of the company and job cuts also contributed, the broadcaster said.

The results come a year since ProSiebenSat.1 unveiled its CEO, CFO and COO had all departed the company, after MediaForEurope secured a majority stake in the media giant. Chief exec Bert Habets was replaced by Marco Giordani, who was most recently finance chief at the European media group.

’Subdued ad market’ 

ProSiebenSat.1 lowered its revenue expectations for the year citing a “challenging economic environment” and “in particular, the persistently subdued demand in the TV advertising market.”

Q3 revenues were down 15% year-on-year to €701m, a decline of 15%, although on an organic basis the figure decreased by only 4%.

Revenues for the entertainment segment, which includes TV, hit €1.40bn in the first nine months of 2026, down 7%, a reflection of “a restrained willingness to invest in advertising, particularly in the TV sector.”

Streamer Joyn’s AVoD revenues rose by 9% over the nine-month period, while SVoD revenues were up by 20% and distribution revenues increased by 4%.