Public broadcaster NRK orders an eight-part version of Lifted Entertainment and Nobody’s Hero format
NRK in Norway has become the first buyer of reality quiz format Nobody’s Fool, which was recently greenlit by ITV in the UK.
The Norwegian version will be produced by ITV Studios Norway and is set to launch on the channel in 2026, with an eight-part series (8 x 60 minutes) commissioned.
The format, which was commissioned in the UK by ITV1 and ITVX in August, is co-produced by ITVS’s Lifted Entertainment and Nobody’s Hero for ITV, which has an overall deal with ITV America. ITVS distributes.
The show, which will be hosted by Danny Dyer and Emily Atack in the UK, is a strategic reality quiz format where the fate of the contestants isn’t decided by how smart they are, but how smart their fellow contestants think they are.
Ten players stay in a mischievous ‘Smart House’, taking on daily quizzes that build a prize pot but unaware who is getting the answers correct. Contestants vote off who they think is the weakest in a bid to win the final prize.
Lars Finnland, managing director of ITV Studios Norway, said: “The format’s mix of strategy, psychology and entertainment is a natural fit for NRK, and we’re excited to showcase a distinctly Norwegian take on this bold new reality quiz.”
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