Infront has secured over 20 global broadcasters for the inaugural event to date
Infront has secured over 20 broadcasters around the globe for the inaugural edition of the World Athletics Ultimate Championship.
This includes the BBC in the UK, as well as NBCUniversal (United States), NRK (Norway), SVT (Sweden), L’Équipe (France), CPSL (Caribbean), Polsat (Poland) and TBS (Japan).
Infront is the exclusive international media rights partner for the event, which will take place 11-13 September in Budapest. It aims to run once every two years, when there isn’t a World Athletics Championships, and is designed to grow audiences on TV and digital.
Infront-owned HBS is providing host broadcast services on behalf of host broadcaster Tata Communications, and the production will have a number of enhancements aimed at attracting television and digital audiences.
These include an all-new graphics package featuring augmented reality, athlete headshots and richer performance data, alongside live win probabilities and projected finishing positions generated through real-time performance modelling. Broadcast workflows have also been optimised for digital consumption, including graphic positioning that improves viewing on vertical platforms.
Jens Mennigmann, co-head of media at Infront, said: “The World Athletics Ultimate Championship has already secured extensive international coverage across every continent, reflecting the strong appetite from broadcasters for this exciting new competition. It represents an exciting step forward in how elite athletics is presented to audiences around the world. The ambition has been to create a broadcast product that feels different and modern to strengthen storytelling, embrace new viewing behaviours and give every moment greater impact. We are proud to support World Athletics in bringing this new championship to broadcasters and fans worldwide.”
Jon Ridgeon, World Athletics CEO, said: “From the beginning, the World Athletics Ultimate Championship has been designed to redefine how elite athletics is experienced by athletes, fans and broadcasters alike. Infront has been an important partner in taking that vision to audiences around the world, helping ensure the inaugural edition reaches fans on a truly global scale.”
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