Iconic Boxing League is a new global city-vs-city franchise competition that will be exclusively distributed on YouTube

ivb boxing

Brave Bison has partnered with iVisit Boxing (iVB) to deliver and scale its global city-vs-city franchise league, the Iconic Boxing League (IBL).

The league’s first season will span 2026-2027, featuring 12 global cities competing in a team-based format.

The IBL will be exclusively available on YouTube, combining ad-supported viewing with more affordable pay-per-view access to broaden reach and accessibility. 

Brave Bison’s Media Network – which is YouTube Certified and a Preferred Partner – will manage iVB’s YouTube channel, providing strategic oversight across live event streaming, content strategy and programming, optimisation, audience development, and rights management.

Working with Boxing News, Brave Bison’s fan engagement consultancy Engage will utilise its suite of tech tools to manage collaborations with content creators.

The IBL is designed to engage professional fighters, local boxing communities and the broader global sports audience through a more accessible, entertainment-led viewing experience.

Adam Raw, VP, video and audience development at Brave Bison, said: “We are delighted to be working alongside iVisit Boxing on what promises to be a landmark moment for the sport. This partnership represents a powerful opportunity to reimagine how boxing is distributed and experienced globally. By combining iVB’s ambition with YouTube’s unparalleled scale and Brave Bison’s expertise in digital audience growth and video strategy, we are confident this initiative will deliver meaningful reach, deeper fan engagement and long-term value for the sport. We’re incredibly proud to play a role in bringing this vision to life.”

Ed Pereira, CEO of iVisit Boxing, added: “iVisit Boxing was created to challenge the status quo and bring the sport back to the people. This partnership with Brave Bison is a critical step in delivering that vision. Their deep expertise in digital video, audience growth and platform strategy gives us the capability to scale globally, connect with new generations of fans, and build a more accessible, always-on boxing experience. Together, we’re not just launching a league—we’re building a new model for the future of the sport.”