Samsung TV Plus working with league on channel that launched with live games on Friday 5 December
Bundesliga has partnered with Samsung TV Plus to launch its first FAST channel, in the UK and Ireland.
The channel launched on 3 December and had its first live coverage on 5 December with Borussia Monchengladbach’s 1-0 victory at Mainz, and it will continue to show Friday night fixtures through its “multi-year” agreement with Samsung TV Plus. These Friday night games are also being shown free-to-air by the BBC and on YouTube through The Overlap and That’s Football, after a number of rights agreements announced in the summer.
The Bundesliga channel will also air one live Bundesliga 2 match per kick-off slot (Friday 17:30, Saturday 12:00 and 19:30, Sunday 12:30). In addition to live fixtures, the FAST channel will also show highlights, interviews, press conferences, and behind-the-scenes content.
The channel is hosted by Samsung TV Plus with distribution and monetisation handled by Wurl.
“Our approach is as diverse as our fans – and this FAST channel is the next proof of that,” said Peer Naubert, CEO of Bundesliga International. “With a Bundesliga channel on Samsung TV Plus, we’re taking another step in how the Bundesliga can be experienced in the UK: free, live and closer than ever before.
“Following the strong response to our new UK partnerships earlier this year, we’re proud to expand our footprint once again. This launch shows that the Bundesliga doesn’t just talk about innovation – we deliver it, bringing world-class football to fans wherever they are.”
Gus Grimaldi, head of Samsung TV Plus EMEA, added: “Launching a dedicated Bundesliga channel is another exciting step in deepening our partnerships and investments across premium sports content at Samsung TV Plus. Fans can now experience weekly live matches, behind-the-scenes access, and real stories that celebrate the heart of Bundesliga, 24/7.”
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