Sports streaming giant DAZN has acquired US-based OTT and D2C platform ViewLift

DAZN Viewlift

DAZN has acquired ViewLift.

Founded in 2008 in the United States, ViewLift provides end‑to‑end OTT and direct-to-consumer streaming solutions to NBA, NHL, and MLB teams, as well as partners including the NHL, LIV Golf, Versant, and Fox Sports (Latin America). ViewLift enables rights holders and networks to launch, operate, and scale streaming products for their fans quickly and cost-effectively.

Once complete, the acquisition will enable DAZN to enter the distribution market by providing comprehensive streaming and content solutions to teams and leagues.

It enables DAZN to support leagues and clubs that want to maintain their own direct-to-consumer products while benefiting from DAZN’s global reach, infrastructure, and integrated ecosystem.

The move is a significant step forward in DAZN’s US growth plans, says the company, which adds that DAZN and ViewLift are “highly complementary businesses”.

Following completion, ViewLift’s business, including its technology platform and sports portfolio, will operate as a business unit within DAZN and will continue to be led by ViewLift’s executive leadership.

The transaction remains subject to customary closing conditions.

Shay Segev, DAZN Group CEO, said: “This announcement is an exciting step forward in DAZN’s US expansion plans. ViewLift is a superb company - it’s a profitable sports technology business led by an experienced management team with deep relationships across the US sports ecosystem. The acquisition will enable DAZN to expand both its US presence and its platform capabilities – extending beyond its direct-to-consumer offering into a scalable B2B2C and SaaS model that allows leagues and clubs to operate their own digital products while leveraging DAZN’s global reach and technology. We look forward to completing the acquisition and bringing the entire team and their clients into the DAZN family. Together, we can play a pivotal role in the US sports market, supporting a growing roster of teams, leagues, and competitions with world-class technologies and experiences for their fans.”

Rick Allen, ViewLift CEO, added: “We are delighted to have reached this agreement with DAZN. Sports fans around the world recognise DAZN as the global home of sport. Upon joining DAZN, we’ll bring our current clients in sports, entertainment, and news even deeper solutions to meet their evolving needs. For major US pro sports teams, the combination will offer uniquely powerful future-proofing in a disrupted market. And for up-and-coming leagues and teams, we’ll provide a full suite of digital solutions with high-quality, cost-effective technology.”