Broadcaster aims to create a network of sport content creators
DAZN has launched DAZN Playmakers, a programme to create a global network of sport content creators.
The broadcaster hopes to then elevate the voices of these creators, and use them to produce an expanded slate of onsite and social content from sporting events.
DAZN will begin by recruiting recruit creators that complement its priority rights and upcoming campaigns, before expanding the programme into a continuous programme with a structured incentive framework this summer.
Chosen creators will have access to the DAZN platform, affiliate links, merchandise, events, and more.
Adam Knappy, chief marketing officer at DAZN Group, said: “With our new Playmakers programme, we’ve set out to make DAZN the natural home for sports creators. Our ambition is to build the world’s largest and most credible creator community across every sport, giving creators opportunity to reach new audiences and share their content with the world. By opening access to our platform, events, and opportunities, we’re putting our focus on creators and cementing DAZN’s position as the destination for creator driven sports content.”
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