DAZN signs up to Kings League

DAZN has acquired broadcast rights to the Kings League. 

This will see the Kings World Cup Nations 2026 shown on its free tier in all territories excluding LATAM, Brazil, MENA, Israel, and the US. It will be on the paid tier in France. 

The competition takes place in Brazil 3-17 January, with 20 national teams managed by streamers, content creators, and former footballers. Well known figures involved include tournament president Ronaldo Nazário, and a host of team captains – who will provide support and inspiration from the sidelines or social media – including Robert Lewandowski (Poland), Wesley Sneijder (Netherlands), Arturo Vidal (Chile), Kun Agüero (Argentina), James Rodríguez (Colombia), Miguel Layún (Mexico), and Weston McKennie (USA). Host team Brazil is the current world champion. 

In the first round of the tournament, five groups of four teams compete, with the group winners advancing directly to the quarterfinals. Second-placed teams, along with the best third-placed team move on to the Last Chance — a final opportunity to secure a place in the quarterfinals. The final will take place on 17 January at the Allianz Parque in São Paulo. 

DAZN will also be the domestic broadcaster of Kings League local leagues in Spain, Italy and Germany, running from March to May, with commentary languages localised for each country.

Shay Segev, DAZN Group CEO, said: “DAZN’s ambition is to be the global home of football, and Kings League represents the kind of innovation fans want from the sport. DAZN is the ideal partner to grow the Kings League’s audience worldwide, due to our global reach, pioneering technology and the power of our marketing engine. This agreement strengthens DAZN’s position as the ultimate destination for the most exciting football formats and complements our global football rights portfolio, which includes the world’s most popular leagues and competitions.”

Djamel Agaoua, Kings League CEO, said: “Kings League has been a revolution in sports entertainment, becoming the world’s leading creator-led sports brand in just three years, and now running competitions in seven major markets as well as two World Cup tournaments. DAZN will bring our revolutionary brand of football to audiences around the globe, on world-class digital streaming and broadcasting platforms, making sure that millions of homes have the chance to watch the Kings World Cup Nations and other competitions in 2026.”