DAZN has struck a global rights deal to broadcast 3ICE, the rapid-fire professional hockey format featuring three skaters and a goalkeeper per side
DAZN has picked up the rights to professional hockey format 3ICE and is now showing the sport free-to-air globally.
3ICE is the fastest-growing format in professional hockey. Games feature three skaters and a goalkeeper on each side. Every game goes to overtime and sudden-death penalty shots.
The first event on DAZN was the inaugural 3ICE World Cup, which took place at the SSE Arena Belfast on 4-5 July. Eight nations – the US, Canada, Great Britain, Sweden, Finland, Switzerland, Germany and Austria – competed across group and knockout stages for the world championship title, marking 3ICE’s debut on the international stage.
Next, DAZN will air the 3ICE Men’s League fourth season from Xtream Arena in Iowa City on 14-16 July. The competition features eight city‑based franchises, each coached by a Hockey Hall of Famer, competing in a condensed tournament format to crown the Patrick Cup champion.
E.J. Johnson, CEO and founder, 3ICE, said: “Partnering with a global, world-class platform like DAZN is a tremendous milestone for 3ICE. This partnership is incredibly exciting for our fans, players, coaches and commercial partners, and it gives audiences around the world the opportunity to experience the speed, skill and nonstop excitement that make 3ICE unlike anything else in hockey.”
Shay Segev, CEO of DAZN Group, adds: “3ICE is a dynamic professional hockey format that aligns with DAZN’s goal to bring fans closer to the most exciting and innovative sports. Its pace, drama, and fast-growing global appeal make it highly engaging for both traditional hockey audiences and new fans alike. We are delighted to partner with 3ICE to expand their reach and showcase this thrilling version of the sport to viewers around the world for free.”
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